Worm Sign: Shirt Shop Interview

by on August 20, 2012

What’s your name, and the name of your shop?

Martin Lucas
Worm Sign T-Shirts

Where does the name Worm Sign come from?

A drunken text message from someone stalking a friend of ours – the text said, “remember to look out for the worm signs”. I thought it was cool and tucked it away for future use. I’ve since found out there’s a reference to it in the David Bowie film; Dune.

Where are you from?

Colchester, UK

Do you have a bricks and mortar store?


When did you launch your business?

April 2009

What was the inspiration for launching a t-shirt business?

I designed and had printed a T-Shirt for my girlfriend for a Christmas present, a few people commented on it and so I decided to look into designing a few more to sell online. I had also wanted to build an ecommerce site using WordPress (I’m also a web designer), so this was an ideal opportunity to try that out as well and expand my portfolio.

You say in your about section on your site that the shirts were designed by DJs. Tell me how the world of t-shirts and the world of DJs collided?

No, the T-Shirts are designed for DJs as a market – I’m also a DJ, so most have been selfishly designed for me to wear to gigs and nights out. I think the music scene has always used a good T-Shirt as a bit of a marketing tool for artists and record labels. The dress code for clubs during the 90s (in the UK anyway) was smart dress, shirt etc, but over the last 10 years has relaxed and wearing a cool and unique T-Shirt to a club is popular.

What differentiates your shop from all the others on the Internet?

I try to create T-Shirts for people who love dance / electronic music, there’s a few record shops and websites that sell T-Shirts alongside all their over goods, but I haven’t found too many that have a collection aimed at just this market without them being a ‘we also sell’ section to their website.

How’s business?

Good, can’t complain – it has never been a source of income that I’ve depended on, so there’s no pressure to make X amount of sales in a month, but saying that, I’m really happy with how it is growing, this year has been our busiest so far.

What type of person is a prime candidate to be a customer of Worm Sign?

DJ, clubber, music fan, male between 16 and 35.

Where do you get your designs?

I’ve designed them all, inspiration comes from everywhere in music, pop and design culture.

What kind of shirt stock do you use? Why?

We print on Gildan Ultra cotton, they were recommended by a friend who runs a printers – the ones I’ve had printed for myself have been great, they last through loads of washes, the colours don’t fade and their shape is retained.

Where do you see your business in a year?

A few more designs on the site and hopefully improving on this year – in terms of sales – as we’ve always done in the past.

What’s your favorite design currently?

I love the Pioneers T-Shirt — so much respect for those guys who started the house and techno scene in the US in the 80s.

What sells more men or women’s shirts?

Definitely mens.

Is there a subject matter that you sell most of?

They’re all in the same genre.

What are the top three selling designs at your store?

1. Computer Games Don’t Affect Kids
2. Acid Smiley Shuffle Puzzle
3. Pioneers

Is the world going to end this year?

Despite Hollywood’s best efforts to hint at this idea a few years ago – nope, we’ll still be here in 2013, wearing lots of T-Shirts

Anything else you want to add?

Nope, just thanks for asking me to do the interview. Oh, and there’s a 10% discount code on the site at the moment ‘wormfriend’ if any of your readers would like to save a little on a future purchase.

Where can people find you?


{ 1 comment… read it below or add one }

Martin Lucas August 21, 2012 at 2:24 am

Thanks for the interview, really appreciate it!


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