Tokyo Don’t Mind the Giant Lizard T Shirt

by on December 14, 2012


Get This Tee From Headline Shirts

Sometimes in PR and marketing there are challenges, flaws, or warts on a product too big to sweep under the rug or hide behind catchy music and tired platitudes. So, a trick that smart manipulators use is to magnify the perceived issue until it becomes the flavor of the product. In this case, the product is a visit to Tokyo and they are playing up the excitement and potential stories you’ll collect as you potentially encounter the big lizard…Godzilla. Of course, they can’t use the word Godzilla because that’s too expensive to license.

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