This is a great analysis of the benefit, fund-raising culture. Especially, stuff like the red shirt thing. Mostly, this charities pop up to benefit the organization and the promoters. It’s a quickie math equation. How much exposure and goodwill can I garner per unit of effort on this cause. Flip side is maybe something is better than nothing. Even if only 10 percent of the funds actually directly benefit the intended recipients that’s still something and perhaps you don’t get the celebrities and corporations involved unless there’s a bottom line benefit to them.
