T-Shirt Designer Interview: Adam de la Mare (Brother Adam)

by on June 13, 2012

Adam de la Mare

Adam de la Mare is an awesome t-shirt designer dabbling in the clever absurd. I love just about his entire catalog of shirts because his humor is just my style. Please enjoy my in depth one-on-one with the man sometimes known as Brother Adam.

We went deep…well as deep as you can go with an email interview with no follow up questions. We’re busy people. It’s t-shirt weather. Well in that States it is at least. It probably always is in Australia. I have no idea what I’m talking about. Just read this thing.

BTW  – he talks about some day taking a graphic design class and moving beyond GIMP, which I find hilarious.

Adam de la Mare Interview

How are you known on the Internet? Adam de la Mare and Brother Adam? Others?

I think most folks on the internet know me as Adam de la Mare… I use Brother Adam in some avatars and half-baked attempts to build a bit of a brand.

You have some of the funniest t-shirt designs out there. Where do you get your sense of humor?

It came free in a packet of Corn Flakes when I was a young lad. I had to fight my older brother for it before we realised Mum had bought two packets! No, seriously, I think my first step father Derek Marlow was a huge influence. He was an author, screenwriter, comic collector and a big kid just like me.

How did you start getting into t-shirt design?

In 2007 my love of wordplay led me to investigate where I could get a handful of slogan t-shirts printed for very little outlay in Australia, where I currently live. I found this groovy new website called Redbubble.com …you may have heard of them ;o) I was a complete novice and knew nothing about t-shirt design… or any other kind of design for that matter. It’s only in the last couple of years that I decided to dedicate more time and effort into my newly found passion.

Are you a full time designer? Or do you also have a job?

I’m self-employed and scraping a living from home in the sales and marketing arena whilst I continue to build my design business. Hopefully, if my t-shirt sales continue to grow at the current pace,  I’m not too far away from designing and selling t-shirts full time.

How do you describe the type of design you do?

Most of my designs would fall into the parody category. A while back somebody made a comment on one of my designs saying that I had “an eye for the ridiculous!” I think it sums up my style perfectly and I now use the phrase as a bit of a tagline.

What are your favorite t-shirt subjects? Why?
Film, music, tv, pop culture, wordplay, current affairs and general nonsense… because along with my twin daughters, they are my passions.

What’s something that fans of your work don’t know about you?

I love to dance!

Where do you draw creative inspiration?

Everywhere! I get inspiration from following current trends, reading the paper, surfing the web, relaxing in the bath, watching tv, walking through the city and having a laugh with my family and friends.

Where are you from/live now?

I’m London born but have been living in Melbourne, Australia for most of the last 20 years. You can probably tell from the number of British / Aussie themed designs I have.

What tools do you use to create your designs?

I’m completely self-taught and still use GIMP to create my humble offerings. I’ve been planning to do a graphic design course but still haven’t got around to it yet.

Most played on your iPod in the last month?

Classic Northern Soul Allnighters mix.

Best movie you saw recently?

Geeez… difficult! Too many to choose from but I’ve just watched Shaun Of The Dead again and it still cracks me up every time!

Worst sin you ever committed? JK

I ate the friggin apple!  ;o)

What’s your favorite t-shirt design that you created?

I think “Let’s Party Like It’s… 1923!” design or “Three At-At Moon

What’s your most popular design?

It’s a very close race between “Pirate Droid Arr2-D2” and “Logo Fun… WTF!

Any new designs coming out soon?

All the time! I am quite prolific and add new designs to test the waters frequently. My head is constantly full of ideas… good, bad and usually ridiculous ;o)

Is the world ending this year?

Apparently it is on Dec 21st… but I’m hoping most folk are going to still buy heaps of t-shirts for Christmas pressies just in case!

How do people follow you/find your stuff?

Everyone can find my work on Redbubble or on my new website Certainly Not Normal T-Shirts where many of my designs are available for a much reduced cost.

People may also want to check out a fun new venture of mine at Meesie.com.

More Brother Adam



{ 1 comment… read it below or add one }

Ann Tully June 25, 2012 at 2:37 pm

Hi im looking for someone to replicate an.album cover design from the seventies, can u help? Or put me in touch with someone who can ???
Thakyou, thanks :-)


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