Cognitive dissonance at its finest. Or in the shirt biz we call this misdirection. The textual message is read more books and the visual message is get drunk off your ass. What are people going to do when they see this shirt? One of two things. Laugh and point in your direction with a knowing nod. Or their mind won’t be able to process the conflicting information, and they’ll suddenly become enraged. Most will stuff it inside, but some will lash out. Be careful out there with this one.