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What’s the name of your shop? Your name? Your role?
I’m Peter Vandendriesse, Owner of Free Dirt Apparel.
How did you come up with the name Free Dirt Apparel?
I used to screenprint shirts for friends a long time ago, but never really had a brand name to attach to my designs. Driving all the way back to SF alone from a weekend bender in Vegas, I had to think of something to stay awake. Saw a sign on the side of the freeway for Free Dirt, and decided that fit the mood perfectly.
Where are you from/live now?
Grew up in southern California, made a mess for five years in Davis, CA, and now working out of San Francisco.
When did Free Dirt Apparel launch?
Free Dirt unveiled it’s first tee in 2010, but the dirtheads have been around for a long time before that.
What differentiates Free Dirt Apparel from all the others on the Internet?
Free Dirt offers unique, limited-run apparel and accessories for those who cause a ruckus.
Business is great, we’re discovering more dirtheads every day. Our newest hand-made item, the Scrotum Totem, is selling very well. It keeps your keys from stabbing your sack.. and it looks pretty cool, too.
Tell me about the fashion look Free Dirt Apparel is trying to achieve.
Our brand’s mission is “Rad meets rural”, and we like our products to follow suit. The designs are influenced by rural themes, but presented in bright, radical colors.
How important is social media to your business?
What’s the weirdest picture of someone wearing one of your tees that you have seen? And/or have you run into a stranger out in the wild wearing one of your products? And/or celebrity sightings?
We’ve seen some pictures of people getting real weird with our Dirty Sanchez tee, and the epic 80’s cover band Tainted Love has rocked our Windsnapper on stage. To us, anyone who can embody the entire 80’s decade is a celebrity, and our super-neon Windsnapper fit the scene well.
What type of person is a prime candidate to be a customer?
If you enjoy a strong drink, terrible puns, and making people uncomfortable, you’re a dirthead and have earned the right to don some of our gear.
Where do you get your designs?
I come up with all the designs, and a select group of the filthiest dirtheads help me decide on the name of each product.
What kind of shirt stock do you use? Why?
We print mainly on Tultex shirts. The fit, weight and cotton feel are similar to American Apparel and they are great for printing.
Where do you see your business in a year?
We’re going to focus a little more on cut-and-sew items and accessories with tees mixed in. Also, expect to see some major additions in terms of social media integration on our website.
What’s your favorite tee design currently?
My favorite tee is always the most recent one – so right now it’s the STALK DIRTY – a mountain lion in traditional hunting gear.
What are the top three selling designs at your store?
Is the world going to end this year?
I don’t know, but I always have a lawn chair and a bottle of bourbon ready. Just in case.
Where can people find you? Website, Twitter, Facebook, etc.