I like this words to live by shirt. Basically, it’s telling the world to have some substance, letting the world figure out the details. Now, if the world doesn’t have time to figure out the details, I have additional thoughts to add to this great advice.
The proper ratio of hype to substance should be around 35% to 65%. I mean…you gotta sell yourself, so you need a little PR, but, of course, a lot of your efforts should be spent putting together something of high quality.
Okay, you’re welcome.